Wisconsin— The Monkey Business Institute, a staple of the state’s live entertainment scene, is ushering in a new chapter as Sheila Robertson steps in as its new owner. This celebrated improv comedy organization, based in Madison, is renowned for its engaging shows and popular improv classes, making it a cornerstone of the region’s cultural landscape.

Robertson’s Journey from Performer to Owner

Sheila Robertson’s involvement with the Monkey Business Institute (MBI) stretches back to 2007. Her roots in the improv comedy world run deep, having previously performed with ComedySportz Madison before fully committing to MBI. Over nearly two decades, Robertson has worn multiple hats—improviser, educator, show runner, and business manager—granting her unique insight into the inner workings of one of Wisconsin’s most beloved comedy troupes.

Steering a Celebrated Madison Comedy Legacy

MBI has firmly established its place in the Madison comedy scene with more than 4,600 improv shows to its credit. The group was recently nominated for Madison Magazine’s 2026 Best Comedy Group award, reflecting its enduring appeal and influence in the community. Under Robertson’s leadership, the institute aims to further cement Madison’s status as a hub for live comedy and creative arts.

Elevating the Experience: The “Yes, And” Mindset

Known for her advocacy of the “yes and mindset,” Robertson encourages openness and creative risk-taking—principles fundamental to improv. She believes these values expand well beyond the stage, fostering collaboration and adaptability both for performers and audiences alike. Her commitment to applied improvisation has seen MBI’s classes become a resource not only for aspiring comedians but also for professionals seeking to enhance real-world communication skills.

Applied Improvisation and Community Impact

MBI’s diverse programming, led by Robertson, integrates applied improvisation into workshops that benefit educators, businesses, and community groups. The focus on improv classes positions the institute as a unique educational asset in Wisconsin, with workshops that transcend traditional performance by emphasizing teamwork and engagement.

A Vision for Growth and Sustainability

With a background that blends entertainment and business acumen, Robertson is charting a course for MBI’s evolution. Her plans include expanding the MBI community outreach, attracting larger audiences, and creating more performance opportunities for cast members. Robertson aims to balance financial sustainability with fun, ensuring that performers are both supported and compensated fairly—a business philosophy she describes as “comedy ownership” with heart.

Innovation in Programming

Robertson played a key role in developing successful shows such as Yes, Ma’am and The Merge, which broadened the collective’s creative reach and introduced new voices to the stage. Her focus on diversifying improv shows ensures that audiences across all backgrounds find routes to participate in and appreciate live comedy in Madison.

Looking Ahead: A Bright Future for Wisconsin’s Comedy Troupe

As the new leader, Robertson is committed to making the Monkey Business Institute a welcoming place for both newcomers and long-time fans of improv comedy. Her emphasis on inclusion, creativity, and the “yes and mindset” resonates with local audiences and aligns with Wisconsin’s community spirit. With Robertson at the helm, Madison’s comedy troupe is gearing up for a new era—one marked by opportunity, innovation, and lasting impact in the region’s cultural landscape.