The Sara Rodriguez campaign has launched a new $1 million statewide television initiative in Wisconsin, seeking to bring health care reform to the forefront of the state’s political debate. Rodriguez, currently the state’s lieutenant governor, is utilizing her nearly three-decade career as an emergency room nurse as a central message in the ‘Call a Nurse’ campaign, emphasizing her drive to make health care affordable for all residents.

Campaign Highlights Rodriguez’s Health Care Credentials

‘Call a Nurse’ introduces voters across Wisconsin to Rodriguez as more than just a politician. The campaign spotlights her background as a nurse, a working mother, and a committed public servant. Early television ads underscore her hands-on health care experience and her ongoing efforts to address pressing issues such as rising health care premiums for families across the state.

Addressing Health Care Premiums and Accessibility

The central focus of the Sara Rodriguez campaign is a commitment to lowering health care premiums and holding both drug companies and insurance companies accountable for rising costs. In her campaign messaging, Rodriguez has pledged to oppose cuts to BadgerCare—Wisconsin’s health care coverage for low-income residents—and to create BadgerChoice, a new public health insurance option. This initiative is designed to offer accessible, affordable insurance options and broaden coverage for those currently underserved by the market.

Emphasis on Public Health Insurance Options

Expanding access to public health insurance remains a key policy plank for Rodriguez. By proposing BadgerChoice, she aims to strengthen Wisconsin’s health care infrastructure and ensure financial stability for working families. The proposal aligns with her broader strategy to address systemic issues, such as drug companies accountability and insurance companies accountability, which she argues currently drive up costs for everyday Wisconsinites.

Leadership Experience in Health and Wisconsin Politics

Lt. Governor Rodriguez brings extensive experience to her candidacy. Prior to her election as lieutenant governor in 2022, she worked with the Centers for Disease Control and Prevention (CDC) and gained significant recognition within Wisconsin’s health care community. Her understanding of complex health policy challenges is viewed as a crucial asset as the state navigates debates over funding for programs like BadgerCare and broader health care reform.

Connecting With Residents Statewide

Throughout her time in office, Rodriguez has made a point to engage directly with communities from every corner of the state. She has visited all 72 Wisconsin counties, discussing the impact of rising living costs and the urgent need for health care reform. This outreach is central to her approach, ensuring that working families have a direct voice in the policy process and that local concerns are reflected in statewide proposals.

Broader Policy Goals: Schools, Economy, and Accountability

The Sara Rodriguez campaign is also championing a range of other priorities, including strengthening Wisconsin’s schools, lowering property taxes, and fostering an economy that serves working families rather than special interests. Rodriguez’s messaging consistently prioritizes people over politics, a philosophy reflected in her efforts to promote public health insurance and reduce costs.

Looking Ahead in Wisconsin’s Political Landscape

The ‘Call a Nurse’ campaign marks a significant moment in Wisconsin politics, positioning Rodriguez as a policy-driven leader focused on practical solutions and health care access. As the campaign unfolds, its emphasis on lowering health care costs and promoting accountability among major industry players is expected to shape statewide conversations about the future of health care and economic opportunity for Wisconsin’s diverse communities.