- calendar_today September 2, 2025
Apple may have found a new way to beat President Donald Trump’s trade war. Try flattering the president’s ego. On Wednesday, Trump said Apple would be spared from an impending 100 percent tariff on semiconductors, a move that would have made iPhones in overseas markets much more expensive for consumers. That news came on the same day Apple announced a new investment of $100 billion in the U.S. and gifted Trump a one-of-one personalized statue.
The 24-karat gold statue, as explained by Apple CEO Tim Cook, was made by Apple supplier Corning, which produces specialty glass used in iPhones. An Apple employee (and former U.S. Marine Corps corporal) cut a large circle out of the specialty glass and emblazoned a sharp, red Apple logo in the middle, per Reuters. The finished work, according to Cook, came from Utah and was mounted on a 24-karat gold base, on which Trump’s name was engraved. Cook then signed it, etching in “Made in America.”
The photo op in the Oval Office went over well with Trump, who has long urged major corporations to make more products at home. During the presentation, the president confirmed that Apple, and any other company that builds factories in the U.S., would be subject to “no charge” when a tariff on semiconductors is officially put into place. The news is a major win for Apple, which has been subjected to months of criticism by the president over where the company sources its supply chain.
Trump has ramped up his public criticism of Apple as of late. After years of berating the company for its offshore supply chain, Trump seemed to throw a bit of a temper tantrum after Apple shifted some iPhone production to India. In April, he argued on Twitter that his trade policies would force Apple to make “Made in America” iPhones. By May, his frustration with Apple’s Cook was more pronounced. Trump publicly acknowledged, while on a trip to the Middle East, that he had “a little problem with Tim Cook.” Trump reportedly made clear his anger directly to Cook, saying, “We are treating you really good, we put up with all the plants you built in China for years. We are not interested in you building in India.”
Analysts have long maintained that reconfiguring iPhone final assembly to happen in the U.S. would be a logistical nightmare that might not even be possible at all, and that any such move could take years. But Trump and his trade team did not let facts get in the way of a good story. Commerce Secretary Howard Lutnick told CNBC last year that Apple had discussed the idea of using “robotic arms” to come up with a way to match the precision of Chinese factories in the U.S.
Cook has had other ideas. As of Wednesday, it appears that Trump has given up on some of the more extreme demands he leveled against Apple over the past year. Trump has previously threatened to place a 25 percent tariff on the company if it didn’t start assembling iPhones in the U.S. But as of Wednesday, he appears to have dialed back those demands, saying Apple’s latest investment and development moves are “a significant step toward the ultimate goal of ensuring that iPhones sold in America also are made in America.” For now, at least, he is giving the company time.
Cook has made it clear in the past that certain components, like semiconductors, glass, and Face ID modules, are already being made at home. But there has been no definitive promise that Apple will start building iPhones in the U.S. and when it might do so, aside from vague answers that it will be “for a while” in other countries.
Apple has been here before, and not just with Trump. As far back as his first term, Cook charmed the president by promising billions of dollars of investment in the U.S. without meeting his most hardline demands. In 2017, Trump bragged about three “big, beautiful” plants that Apple had promised to open. In the end, only one of the plants was built, and it manufactured face masks, not phones. The next year, Trump toured a new plant in Texas and tweeted that Apple was “interested in building iPhones” in the U.S. That plant was also never used to make iPhones; instead, it produced MacBook Pros. The iPhone assembly line remains in China.
Fast forward to 2023. Trump says Apple has promised to invest a total of $600 billion in the U.S. in the next four years. While the number sounds staggering, Reuters’ analysts said the figure was likely on track with Apple’s normal business operations and a commitment the company has made throughout the Biden administration and Trump’s first term. In other words, Apple is not promising much more than it was already going to do.
Trump has warned companies that make such announcements that they are on the hook for those pledges, and could be retroactively charged tariffs if those goals are not met. But right now, Apple seems to be on track to simply continue its normal level of U.S. investment while keeping final assembly operations abroad. Tariff calculus hasn’t changed. Trump is choosing not to force Apple to act—at least for the time being.



