- calendar_today July 5, 2026
WISCONSIN — Hoya Hop House Brewing has rapidly carved out a reputation as a leader among local breweries in Wisconsin. Just a year and a half since opening its doors in downtown Waupun, the brewery’s blend of historic character and cutting-edge brewing has set a new standard for craft beer in the region.
Transforming a Century-Old Landmark in Downtown Waupun
The story of Hoya Hop House Brewing is deeply rooted in the revival of a nearly 100-year-old building, now the vibrant home for this celebrated waupun brewery. Founded by Jarrett Mack and his family, the team undertook a significant renovation, integrating the architectural heritage of downtown Waupun with a forward-looking vision for community gathering.
A Brewhouse Taproom Experience Unlike Any Other
Inside, guests are welcomed by spacious seating for approximately 150 patrons and panoramic windows that reveal the bustling brewhouse taproom. The design offers an immersive look into the brewing process, inviting visitors to connect with the craftsmanship behind every pour.
Signature Craft Beers Making Waves Beyond Waupun
The core of Hoya Hop House Brewing’s appeal lies in its diverse beer lineup, which has quickly gained a loyal following extending well beyond Waupun. Notably, craft beer Madison enthusiasts have embraced signature options like Pier Pressure, a piney west coast ipa, and Flora Flux, a robust triple IPA. For fans of innovative lagers, Obake stands out, using jasmine rice lager techniques to create a distinctive flavor profile that differentiates it from other regional offerings.
Culinary Creativity with a Flatbreads Kitchen
The brewery’s menu is more than a complement to the beer; it’s a draw in its own right. The flatbreads kitchen specializes in creative, shareable plates that bring friends and families together for memorable meals. From savory options that pair with a crisp lager to sweet selections that match a pastry sour beer, the diversity in both food and drink appeals to a wide range of visitors.
A Metropolitan Approach Inspired by Milwaukee Breweries
Mack cites inspiration from prominent milwaukee breweries, striving to bring the diversity and quality of big-city brewing to the smaller community of Waupun. In addition to a full beer portfolio, the brewhouse serves hand-crafted cocktails, mocktails, and seasonal releases, contributing to an atmosphere reminiscent of Wisconsin’s most celebrated brewpubs.
Regional Recognition and Community Impact
The brewery’s commitment to revitalizing downtown Waupun and delivering high-quality experiences has not gone unnoticed. Most notably, Hoya Hop House Brewing was honored with a wisconsin main street award, recognizing its vital role in economic growth and cultural renewal. Local residents and visitors alike have praised the brewery as a central hub for community events, live music, and gatherings.
Growing Reach in Madison and Beyond
With distribution steadily increasing, Hoya Hop House Brewing has developed a strong presence among craft beer Madison aficionados. Its success reflects a broader trend of regional breweries expanding their influence, introducing more Wisconsinites to innovative flavors such as west coast ipa and jasmine rice lager, as well as specialties like pastry sour beer.
Looking Ahead: Innovation and Community
As Hoya Hop House Brewing continues to thrive, its blend of tradition and innovation positions it as a beacon in Wisconsin’s craft beer scene. By anchoring economic revitalization in downtown Waupun, the brewery not only delights palates but also strengthens small-town spirit, ensuring that the region’s brewing future looks bright.





